Workplace furniture consultancy Sketch Studios is introducing a new initiative named the ‘Furniture Designer Spotlight’ to promote the next generation of furniture designers.
The programme aims to highlight emerging talent in the furniture design sector, with a particular emphasis on British designers who are either at university or in their final year of studies.
Through the Furniture Designer Spotlight, Sketch Studios seeks to support rising stars in realising their concepts, thereby contributing to innovation and diversity within this ever-evolving industry.
“Ultimately, we see this as a vital step in nurturing British design talent and ensuring the longevity of our industry,” said Sketch Studios Managing Director Fritha Selwyn-Jones.
The furniture consultancy intends to collaborate with renowned universities, manufacturers, and designers, using its own influence to shine a light on up-and-coming designers.
The Furniture Designer Spotlight has broader objectives than merely showcasing emerging talent. Sketch Studios’ initiative aligns with the growing demand for sustainable solutions in the furniture industry, demonstrating its commitment to environmental stewardship as a B Corp-certified company.
By highlighting British designers and celebrating local manufacturing, Sketch Studios aims to contribute to a shift in the industry towards choosing locally-produced furniture, thus reducing the environmental impact associated with long-distance transportation.
Last month, the studio featured Aniela Goodenough, a recent graduate from Nottingham Trent University, who offered insights into the mind of a designer dedicated to innovation and sustainability.
When asked about adapting furniture design to a sustainable agenda, Aniela said, “Sustainability is not a choice; it’s a necessity. As a designer in one of the most resource-intensive industries, I emphasise the importance of conscious design choices throughout the entire process – from modelling and sketching to development and production.”
Sketch Studios is calling on talented student furniture designers to participate in the Furniture Designer Spotlight and contribute to a more vibrant and sustainable future for the furniture industry.