BA exhibit at Kbb 2022, Booth N70 | 6 – 9 March 2022
BA, one of the UK’s leading manufacturers of factory-built, bespoke and made-to-measure kitchens and bedrooms and specialist components, set the pace for 2022 with a host of new product launches taking place at this year’s kbb show.
Taking place on 6th to 9th March 2022 at NEC Birmingham, BA, from Booth N70 will display a series of true-to-life kitchen and bedroom schemes, where the company will be taking a community-style approach at this year’s exhibition with a range of brand slogans that echo the emotional decision when buying a new kitchen or bedroom. Nuala Brady, Group Marketing Manager at BA says,“Synonymous with the latest industry products and services, Kbb 2022 provides us with a highly saturated captive audience that is ready and willing to talk shop and get down to do business safely in person. This will mark our 12th year exhibiting at Kbb Birmingham and given the recent market disruption, we are so pleased to be able to illustrate our latest innovations and retail packages specially designed for our trade customers to take their business to the next level. Giving direct access to what we believe to be the best product and marketing support in the KBB industry, we aim to grow our network of trusted retailers and make our customers selection process simple and enjoyable right from first enquiry.”
From Stand N70, BA will hero the new InRail true handleless kitchen range available rigid M2M and a limited range of flat-packed stocked options. This will sit alongside the new Bella classic square panel shaker called Buxton, one of several new door styles being added to the range. The company’s new bedroom collection will introduce three new door opening styles and 3 cabinet colours across its ranges, with several wardrobe interior options to excite the modern homeowner and answer current retail trends where the bedroom has become all things, to all people.
BA will also introduce 72 new handles from Formed’s ‘Momo’ handle range plus let visitors take a first look at the company’s newly upgraded MyBA 24-hour online ordering portal with live demo on stand. The hospitality area will provide a dedicated space to network and makes way for the new Jayline J-Profile handleless range and handle collection for both standard and made to measure sizes. Following an investment of over £2million, BA is now proudly the UK’s only automated process line to manufacture a J-Profile handleless door for both standard and made to measure sizes.
In addition to its latest product developments, the company is also primed to emphasise its consumer-facing brand Blossom Avenue, which offers a complete range of full rigid kitchens with an endless choice of innovative designs, styles, materials and accessories to choose from. Providing an attractive retail package that is designed to be any size, style, colour and finish, Blossom Avenue offers the perfect mix of quality, sustainable materials and cutting-edge design for the modern homeowner. By attending the show, we hope to serve existing customers as well as ideally convert new Blossom Avenue retailers and signature stores.
Images show:
- Top left kitchen: Jayline Supermatt Indigo Blue
- Top right kitchen: InRail Zurfiz Ultragloss Cream
- Bottom left bedroom: Bella High Gloss White Venice
- Bottom right bedroom: Zurfiz Ultragloss Metallic Blue
Press visits are being arranged on stand – if you would like to have a guided tour of the new products and displays, as well as receive all corresponding press material and high res photography, please email emily@publicityengineers.com or call 07572 505 713 to book an appointment.
For BA, please contact: t +44 (0)28 8676 4600 | e sales@byba.co.uk | w www.byba.co.uk | For the latest news & company updates, please follow BA on Facebook, Twitter, LinkedIn & YouTube, plus Blossom Avenue on Pinterest #WeMakeTheDifference
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