Removals Firm Honoured For Innovative Online Tenants’ Rights Marketing Campaign
South London removals and logistics firm Kiwi Movers were acknowledged at the Wandsworth businesses community earlier this month in recognition of their work throughout 2015 to raise awareness of issues facing private tenants.
The Wandsworth based firm took home the Highly Commended award for Marketing and Social Media at the Wandsworth Business Awards, run in association with the Wandsworth Chamber of Commerce.
Kiwi Movers, established in 2007 and now employing 25 people, received the award in recognition of their innovative and socially conscious use of online marketing and social media.
Throughout 2015, the company have been conducting research and campaigning to raise awareness of issues faced by private tenants in London and throughout the UK. They used a number of social media and digital marketing channels to amplify their message, earning over a million page views* in total.
One of the cornerstones of their campaign was to highlight the financial hardship faced by renters forced to chase unscrupulous landlords for the return of their deposit. Research revealed by Kiwi Movers revealed that renters lose £40m a year through withheld deposits.
Their research was cited by a spokesman for the campaigning and lobbying group Generation Rent.
By campaigning on issues that affects thousands of UK residents every year, their research earned national** and international media coverage (including in The Independent, Huffington Post and Politics.co.uk) and increased their own brand profile as a consequence. Now they’re receiving recognition a little closer to home.
Kiwi Movers director Regan Mcmilan said: “It’s great to be recognised by our local business community for the awareness raising work we’ve done this year. Every day we help people move house so we get a first hand understanding of the various stresses they face.
“We do our best to make every move stress free, but we were alarmed by just how many of our private tenant customers had problems getting their deposit back after leaving their home in a pristine position. That’s something we wanted to help with, so we decided to try and raise awareness of this issue using digital content and social media.
“We’ve earned coverage nationally and internationally, which has been great, but we primarily serve local people and businesses, so it’s fitting to end the year with award that’s about local businesses. “
Removals Firm Honoured For Innovative Online Tenants’ Rights Marketing Campaign
